A facial beauty salon and permanent hair removal venture based in Argentina.
Pieles Reales
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About the project
Pieles Reales is a facial aesthetics and permanent hair removal venture based in Argentina. It focuses on providing quality services that highlight authenticity and natural beauty, offering specialized solutions for skin care.
As a website created from scratch, it had to go through a complete design process without skipping any steps, considering the necessary sections such as services, about us, gift cards, and more. Simultaneously, the existing branding was updated.
01
Discovery of the project
Understanding the project and the client's objectives was crucial. Therefore, a brief was created in collaboration with the client, followed by some tests on the website.
02
Moodboard & References
Alongside the client's brief, we began searching for visual references that could persuade the client. Subsequently, we started to conceptualize based on these references.
03
Branding and Look & Feel
It was crucial to create striking branding that stands out from the competition. For this, several stages of testing and validation with the client were carried out.
04
Wireframes and Visual design
Once the branding was defined, wireframes were initiated, validated with the client, and moved on to UI design.
05
Webflow development
The website was prototyped in Webflow, and different sections were developed to bring the final design to the web. This took approximately 2 weeks.
Pieles Reales
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Branding
We aimed for a simple and attractive branding with a pink color for visual touches and calls to action. On the other hand, light colors were used to highlight an air of beauty and neatness.
Pieles Reales
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Branding
We sought a design with a striking structure different from the competition, achieved by combining editorial style with a layout that plays with the grid.
Pieles Reales
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Website
The website was developed in Webflow, utilizing all its functions to organize components and take advantage of its features. The main challenge was found in the "Services" section, where multiple tests were conducted before reaching the final result.
Pieles Reales
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Social media
As part of the project's brand update, social media posts and other graphic pieces such as gift cards, business cards, and more were redesigned.
Pieles Reales
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Result
The result was a striking design with the necessary information for potential clients to learn more about the venture and subsequently get in touch. Moreover, it achieved a result very different from the competition, which often uses templates.
